Director of Acquisition
$150k – $200k+
year + Performance Bonuses
Watch The 5 Minute Video Below Before You Apply
Objective: To drive and increase front-end sales by acquiring new restaurant owner clients through effective lead generation and customer acquisition strategies. The role involves a strong focus on paid advertising, email marketing, content creation, and working closely with the sales team to create qualified opportunities.
- Develop and execute direct response marketing strategies to attract new restaurant owners.
- Manage and optimize paid advertising campaigns on platforms like Facebook and Instagram with a budget exceeding $100,000 a month.
- Oversee email marketing initiatives, including strategy development and execution.
- Craft and publish strategic blog posts, leveraging success stories from account managers.
- Analyze and track ad analytics and attribution, setting up systems for accurate measurement and reporting.
- Work closely with the sales team to ensure a steady flow of qualified leads and booked calls.
- Manage CRM systems effectively, focusing on tracking, workflows, and automations.
- Collaborate with other departments and manage external agencies to align marketing strategies with overall business objectives.
Key Performance Indicators (KPIs):
- Number of qualified leads generated for the sales team.
- Conversion rates of leads to booked calls and sales.
- ROI on paid advertising campaigns.
- Engagement and performance metrics of email marketing and blog content.
- Efficiency in managing and utilizing CRM systems.
Experience and Qualifications:
- Minimum 5-10 years of experience in growth marketing, particularly in the B2B, high-ticket consulting, or agency space.
- Proven track record in managing significant advertising budgets and leading successful marketing campaigns.
- Strong analytical skills with experience in ad analytics and attribution.
- Experience with CRM systems, preferably HubSpot.
- Background in managing teams and overseeing external agencies.
- Familiarity with affiliate strategies, cold email, and SEO is a plus.
- Strategic thinking and problem-solving skills.
- Strong communication and leadership abilities.
- Ability to work collaboratively with a sales-focused mindset.
- Technical proficiency in marketing tools and analytics.
- Creative and innovative approach to marketing and lead generation.
Founded in 2015, Dineline has established itself as a market leader in the digital marketing space for restaurants. Our mission is to provide restaurant owners with easy-to-use marketing solutions that allow them to scale their businesses predictably. With a team of high-performers and a culture of growth and fun, Dineline is the perfect place for those looking to make a real impact.
Interested candidates are encouraged to apply. We appreciate your interest in Dineline and look forward to speaking with you soon!