Director of Brand Marketing

$130k – $180k+
year + Performance Bonuses

Watch The 5 Minute Video Below Before You Apply

Objective: To elevate the perception of Dineline in the minds of prospective customers, enhancing the brand’s premium image. This role is crucial in building trust and improving the likeability factor, ultimately leading to increased customer conversion and retention, and driving sales growth.

 

Key Responsibilities:

  • Oversee all aspects of website design, copy, and edits, ensuring the messaging aligns with brand positioning.
  • Collaborate directly with the COO on direct response marketing feedback, aligning messaging with the sales process for optimal conversion.
  • Define and maintain the brand DNA, client avatar, and messaging, ensuring effective communication to the ideal client.
  • Manage the overall brand positioning, including the vibe, look, and feel across various mediums like videos, ads, client-facing resources, and pitch decks.
  • Lead content creation with a tangible monthly output, encompassing company-level copy, messaging, email marketing, blogs, and online resources.
  • Develop and distribute engaging content across platforms like YouTube, Instagram, LinkedIn, and TikTok, maintaining brand consistency and professionalism.
  • Work closely with the fulfillment team to generate fresh testimonial videos and client success stories for broader dissemination.
  • Innovate in client engagement and referral strategies, including gifting ideas, to enhance the premium experience of working with Dineline.

Key Performance Indicators (KPIs):

  • Enhanced brand perception and positioning in the market.
  • Increased customer conversion and retention rates.
  • Engagement and impact of website, social media, and content marketing initiatives.
  • Success in creating and disseminating compelling brand stories and client testimonials.
  • Effectiveness of collaboration with the fulfillment team and other departments.

Experience and Qualifications:

  • Proven experience 7-10 years in brand marketing, preferably in a similar industry.
  • Strong background in website design, content creation, and brand positioning.
  • Experience in managing cross-platform content strategies.
  • Ability to work closely with leadership and various teams to align marketing and brand strategies.
  • Creative and innovative approach to brand marketing and storytelling.

Competencies:

  • Strong strategic thinking and problem-solving skills.
  • Excellent communication and leadership abilities.
  • Creative mindset with a focus on brand aesthetics and storytelling.
  • Technical proficiency in marketing tools and content creation platforms.
  • Ability to work collaboratively and innovate in brand marketing strategies.

About Dineline:

Founded in 2015, Dineline has established itself as a market leader in the digital marketing space for restaurants. Our mission is to provide restaurant owners with easy-to-use marketing solutions that allow them to scale their businesses predictably. With a team of high-performers and a culture of growth and fun, Dineline is the perfect place for those looking to make a real impact.

Interested candidates are encouraged to apply. We appreciate your interest in Dineline and look forward to speaking with you soon!