Growth Marketing Director

Reporting to: COO

Location: Remote, United States

Type: Full Time

$150,000 – $180,000 per  year

Bonus Opportunity

About Dineline:

We are a pioneering digital marketing agency that specializes in helping brick and mortar restaurants elevate their presence and profitability. In our journey, we’ve collaborated with a vast array of restaurants, from local favorites to renowned chains like IHOP and Subway, crafting custom-tailored marketing strategies combined with our proprietary tech and software.

Position Overview: 

As the Growth Marketing Director at Dineline, you will lead and execute growth-focused marketing strategies for our B2B services and high-ticket consulting clients. This role requires a strong background in managing paid advertising campaigns and optimizing processes for client acquisition. Reporting to the COO, you will lead a cross-functional team and ensure all marketing efforts are aligned with Dineline’s business objectives, driving measurable results and sustainable growth.

Key Responsibilities:

  • Paid Advertising Mastery: Oversee and manage high-level paid advertising campaigns across platforms like LinkedIn, Google, and other relevant channels, focusing on maintaining a 1.5 ROAS on front-end cash collected and achieving a 4:1 ROAS on contractual revenue for high-ticket services.
  • Campaign Efficiency: Continuously optimize ad campaigns to reduce cost per acquisition (CPA) and improve overall efficiency.
  • Team Leadership: Lead and mentor a cross-functional marketing team that includes PPC Specialists, Paid Ads Coordinators, Social Media Coordinators, and Video Editors, ensuring high performance and collaboration.
  • Collaboration with Sales: Work closely with the sales department to align lead generation efforts with sales targets, fostering seamless cross-departmental collaboration.
  • Campaign Delivery: Oversee the timely execution and delivery of all marketing campaigns, ensuring 100% completion within deadlines.
  • Reporting & Communication: Provide accurate end-of-week reports to the COO on KPIs, including ROAS, lead growth, and CPA, ensuring transparency and alignment with company goals.

Required Skills and Qualifications:

  • B2B and High-Ticket Consulting Expertise: Extensive experience in marketing for B2B services or high-ticket consulting, with a proven ability to target and acquire high-value clients.
  • Paid Advertising Expertise: Deep knowledge of managing and optimizing paid advertising campaigns for B2B services, with a strong track record of achieving high ROAS and client acquisition goals.
  • Leadership Experience: Proven ability to lead and mentor a marketing team, driving accountability and high-level execution across multiple disciplines.
  • Funnel Optimization: Expertise in optimizing marketing funnels to convert leads into high-value clients.
  • Data-Driven Decision Making: Strong understanding of CRM systems, analytics, and tracking (specifically HubSpot), with the ability to make strategic adjustments based on performance data.
  • Communication & Reporting: Excellent communication skills, with the ability to consistently provide performance updates and ensure alignment with company goals.

Compensation Package

  • $150,000 to $180,000 per year based on experience, plus bonus opportunity. 
  • Health Insurance 
    • Medical
    • Dental
    • Vision
  • Unlimited Paid Time Off
  • Retirement Plan: 401K
  • One-time equipment reimbursement, up to $500 within 90 days of the start date

Who is this not for:

This role is not for individuals seeking a more laid-back position. It requires a proactive, results-driven individual who excels in fast-paced environments and is excited about taking on the challenge of driving high-value client acquisition.

Apply:

If you meet the criteria above, and are  passionate about leading high-performing marketing teams and creating impactful strategies for B2B clients, we’d love to hear from you. Apply through our website and take the next step in joining Dineline. As a rapidly growing company, we offer ample opportunities for career advancement and personal growth.

Interview Process:

Our interview process typically involves multiple stages, including initial discussions with our team members and final interviews with senior leadership. We receive a high volume of applications and are committed to selecting the best candidates who align with our values and vision.

Thank you for considering Dineline as your next career destination. We look forward to exploring the next steps with you.

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