LinkedIn Ads Strategist - Dineline

About Dineline

Dineline is a pioneering digital marketing agency specializing in high-value client acquisition for B2B services and high-ticket consulting clients. We craft precise, data-driven paid advertising strategies to help businesses optimize their reach and maximize ROI. Our expertise spans multiple platforms, with a growing emphasis on LinkedIn as a key channel for professional audience targeting.

Position Overview

We’re looking for a LinkedIn Ads Strategist who can own, optimize, and scale LinkedIn as a profitable growth channel. This role requires deep expertise in LinkedIn’s ad ecosystem, including campaign execution, audience targeting, conversion optimization, and performance tracking. The ideal candidate will be a strategic thinker with a data-driven approach to campaign management.

Key Responsibilities

LinkedIn Advertising Strategy & Execution

• Develop, launch, and manage high-performing LinkedIn ad campaigns targeting B2B and enterprise audiences.
• Implement precise audience segmentation and funnel strategies to maximize lead quality.
• Continuously test and optimize ad creatives, messaging, and landing pages to drive conversions.

Performance Tracking & Reporting

• Implement and manage UTMs, LinkedIn Insight Tag, and CRM integrations (HubSpot, Google Analytics) to accurately track campaign impact.
• Provide actionable, data-driven insights to refine targeting strategies and enhance lead acquisition.
• Maintain transparent reporting on ROAS, CPA, and lead quality trends, ensuring continuous optimization.

Budget & ROI Management

• Optimize ad spend and budget allocation to ensure maximum return on investment (ROAS) while maintaining cost efficiency.
• Dynamically adjust bidding strategies based on real-time performance data to improve CPA and lead volume.

Cross-Functional Collaboration

• Work closely with marketing, sales, and leadership teams to align LinkedIn ad strategies with overall business objectives.
• Ensure messaging, targeting, and campaign execution are optimized for maximum pipeline growth.

Required Skills and Qualifications

• Proven LinkedIn Ads Expertise – 3+ years of hands-on experience managing LinkedIn ad campaigns for B2B, SaaS, or enterprise clients.
• Media Buying Proficiency – Mastery of LinkedIn’s bidding strategies, audience segmentation, and ad formats.
• CRM & Analytics Mastery – Strong knowledge of HubSpot, LinkedIn Campaign Manager, UTM tracking, and Google Analytics.
• Strategic Mindset – Ability to translate business objectives into high-impact paid ad strategies.
• Data-Driven Optimization – Strong analytical skills with the ability to interpret performance metrics and refine strategies in real-time.
• Experience in High-Ticket Consulting or SaaS – Highly preferred, with a strong focus on enterprise-level lead generation.

Compensation Package

• Competitive part-time compensation, based on experience.
• Flexible work hours, remote position.
• Opportunity to contribute to high-impact, data-driven marketing strategies.
• Collaborative team environment with a focus on innovation and excellence.

Who is this Role Not For?

• Someone without hands-on LinkedIn Ads experience.
• Marketers unfamiliar with B2B, high-ticket, or enterprise lead generation.
• Anyone who needs constant oversight instead of owning strategy and execution.