Social Media Coordinator

$55,000 – $65,000

Miami, Florida

Work will be remote day-to-day; we prefer candidates based in the Miami area to facilitate occasional in-person meetings and local content coordination.

Watch The 5 Minute Video Below Before You Apply

Objective: As a Social Media Coordinator, you will be responsible for maximizing the use of content produced by the company across various social media platforms. Your goal is to enhance audience engagement, generate leads, and drive sales through strategic and creative content management.

Key Responsibilities:

  • Content Repurposing: Transform content such as podcast episodes and YouTube videos into engaging posts suitable for platforms like Instagram, TikTok, YouTube Shorts, and LinkedIn.
  • Engagement Management: Manage comments and interactions on social media posts to foster community engagement and support lead generation for the sales team.
  • Content Strategy and Posting: Develop and execute content strategies for different platforms, ensuring tailored and optimized posts. Responsible for all aspects of social media posting, including writing captions and formatting posts.
  • Creative Development: Utilize video editing and design skills to create compelling content, contributing to the overall content creation process.
  • Performance Tracking: Monitor and report on the growth of social media pages and the effectiveness of social media strategies in achieving business objectives, particularly in a B2B context.
  • Content Writing: Convert social media posts into blog posts and emails, demonstrating strong writing skills essential for crafting effective captions and blog content.

Key Performance Indicators (KPIs):

  • Growth in follower base and engagement rates across social media platforms.
  • Lead generation and conversion rates from social media initiatives.
  • Quality and impact of repurposed content on various platforms.
  • Compliance with brand guidelines and consistency in voice across all content.

Experience and Qualifications:

  • Proven track record of growing social media pages and engaging audiences, particularly in a B2B environment.
  • Strong skills in content creation, including video editing and graphic design.
  • Experience in managing and strategizing content across multiple social media channels.
  • Excellent writing skills with the ability to produce and transform content into different formats.

Competencies:

  • Creativity and innovation in developing social media content and strategies.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent communication skills, capable of effectively collaborating with various teams.
  • Analytical abilities to evaluate the effectiveness of social media campaigns.

Location: Remote; preference for candidates based in the Miami area to facilitate occasional in-person meetings and local content coordination.