1. Introduction

Dineline (“Dineline,” “we,” “us,” or “our”) is committed to protecting the privacy of the people who use our website and services. This Data Collection Policy explains what information we collect, how we use and share it, and the choices you have. It applies to www.dineline.co, our landing pages and forms, and our communications with you (together, the “Website” and “Services”).

By using the Website or submitting your information to us, you agree to the practices described in this policy. If you do not agree, please do not use the Website.

2. Information We Collect

2.1. Information You Provide

We collect personal information you choose to give us, for example when you:

• Fill out a form, application, or survey on our Website
• Request a free audit, demo, or consultation
• Book a call or meeting with our team
• Subscribe to our emails or text messages
• Become a client or make a payment
• Contact us or our customer support

This information may include:

• Name and job title or role
• Email address and phone number (including mobile number)
• Restaurant or business name, website, and number of locations
• Business information you share with us, such as revenue ranges, goals, and average check size
• Mailing or billing address
• Payment information (processed by our payment providers)

2.2. Information Collected Automatically

When you visit our Website, open our emails, or interact with our ads, we and our partners automatically collect information such as:

• IP address and approximate location (city, state, country)
• Browser type, device type, and operating system
• Referring website and the pages you visit, and how long you stay on them
• The ad, campaign, or link that brought you to us (for example, UTM parameters)
• Email opens and clicks
• Cookies, pixels, and similar tracking technologies (see Section 8)

2.3. Information From Other Sources

We may receive information about you from advertising platforms (such as Meta and Google), business directories, and public sources, and from partners or affiliates when you interact with them.

3. How We Use Your Information

We use the information we collect to:

• Respond to your requests and provide the audits, demos, and Services you ask for
• Schedule and confirm calls and send reminders
• Contact you by email, phone, or text message about our Services, as described in Section 5
• Manage client accounts, process payments, and send confirmations
• Measure and improve our advertising, including retargeting and audience-building on platforms such as Meta and Google
• Analyze Website traffic and performance and improve our content and Services
• Prevent fraud, protect our systems, and comply with the law

4. How We Share Your Information

We do not sell your personal information. We share it only as described below.

4.1. Service Providers

We share information with companies that help us run our business, such as customer relationship management (CRM) and scheduling tools, email and text-message delivery, website hosting, analytics and ad-measurement tools, and payment processors. They may use your information only to provide services to us and are required to protect it.

4.2. Advertising Partners

We use advertising platforms such as Meta (Facebook and Instagram) and Google to show our ads and measure their results. These platforms may receive information such as your device and browsing data, and in some cases an encrypted (hashed) version of your email address or phone number, to match you to their users, measure conversions, and build advertising audiences. Their use of this information is governed by their own privacy policies.

4.3. Affiliates

We may share information with companies under common ownership or control with Dineline, including Dishio, to provide and improve our combined services. They will treat your information consistently with this policy.

4.4. Legal Requirements

We may disclose information if required by law or in response to valid requests by public authorities, or to protect the rights, property, or safety of Dineline, our clients, or others.

4.5. Business Transfers

If we are involved in a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the acquiring entity.

4.6. Testimonials

With your consent, we may publish your testimonial along with your name, restaurant name, and results. You can ask us to update or remove it at any time by contacting us.

5. Email, Phone, and Text Message Communications

5.1. Email

If you give us your email address, we may send you information about our Services and other marketing emails. Every marketing email includes an unsubscribe link, and you can opt out at any time.

5.2. Phone Calls and Text Messages (SMS)

By providing your phone number and checking a consent box or submitting a form that describes our communications, you agree that Dineline and its team may contact you at that number by phone call and text message about your inquiry, appointments, and our Services, including messages sent using automated technology. Consent is not a condition of purchase.

• Message frequency varies.
• Message and data rates may apply.
• Reply STOP to any text message to opt out. Reply HELP for help, or contact us using the details in Section 13.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers that help us deliver our messages.

6. Data Security

We use reasonable technical and organizational measures, including SSL encryption, to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no transmission over the internet or method of storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We keep personal information for as long as needed to fulfill the purposes described in this policy, to maintain our business records, and to meet legal, accounting, or reporting requirements, unless a longer period is required or permitted by law.

8. Cookies, Pixels, and Tracking Technologies

We and our partners use cookies, pixels (such as the Meta Pixel), tags (such as Google Analytics and Google Ads), and server-side tracking to understand how visitors use our Website, measure our ads, and show you relevant ads on other websites and apps (retargeting).

You can control cookies through your browser settings; disabling them may limit some features of the Website. You can also opt out of interest-based advertising:

• Meta: your Facebook or Instagram Ad Preferences
• Google: adssettings.google.com
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

Because there is no common standard for “Do Not Track” browser signals, our Website does not currently respond to them.

9. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information
• Object to or restrict certain processing
• Receive a copy of your information in a portable format
• Opt out of marketing emails and text messages at any time

To exercise these rights, contact us using the details in Section 13. We will respond within the time required by applicable law, and we will not discriminate against you for exercising your rights.

10. California Residents

If you are a California resident, you may request information about the categories of personal information we have collected and shared, and you may request access to or deletion of your personal information. We do not sell personal information. To make a request, email us at hello@dineline.co with “California Privacy Rights” in the subject line, and include your name and contact information so we can respond.

11. Children’s Privacy

Our Website and Services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, contact us and we will delete it.

12. Changes to This Policy

We may update this Data Collection Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page and update the effective date below. Significant changes will be highlighted on our Website or communicated to you directly.

13. Contact Us

If you have any questions about this Data Collection Policy or our data practices, or want to exercise your rights, please contact us:

Dineline
Email: hello@dineline.co
Address: 700 NE 25th St., Miami, FL, United States

Effective Date: January 1, 2024