The Restaurant Marketing Process Behind 2,500+ Growing Concepts

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2,500+ Restaurant Concepts
$65M+ Ad Spend Managed
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How Does Dineline Track Real Customers?

Most restaurant marketing is blind. You spend money on ads, and when a customer walks through your door, you have no idea if the ad brought them in or if they just happened to show up.

Dineline fixes that. We integrate Dishio into your business as a tracking layer, so every visit, every guest, and every dollar ties back to the exact campaign that drove it.

Shaggy's grew from $414K to $635K in a single month across five locations, acquiring customers at $2.29 each.

What Does a Restaurant Marketing Campaign Actually Include?

Once your system is set up and capturing customer data, your Account Manager builds and launches campaigns designed to drive customers through your door and track every dollar back to a real visit.

Campaigns include Meta ads targeted to your local area, Google Search campaigns, and retargeting for past guests who have not been back. All of it runs through one system so you can see exactly what each campaign is producing.

You do not manage any of it. Your Account Manager handles execution and runs bi-weekly calls with you to review performance and set strategy for the next period.

El Mural Mexican Grille in Georgia grew 81% year over year, with their Cinco de Mayo campaign up 54% two years in a row.

How Do You Know Your Restaurant Marketing Is Working?

This is where most marketing falls apart. Campaigns launch, money gets spent, and you are left guessing whether any of it actually worked.

With Dineline, you always know. You can see how many new customers each campaign brought in, how much revenue it generated, and where your next dollar should go.

Your Account Manager reviews all of that data before every call. Budgets shift to what is working. Underperformers get cut. Every decision ties back to revenue.

Vintage Books in Honolulu posted their best month ever within four months — revenue up 39% and guest count up 38% year over year.

The Economics

Two types of campaigns. Two very different costs.

Why Does This Math Change Everything?

New Customer Acquisition $3-$5
Customer Retargeting <$0.50

New customers cost more to acquire. That is true in every industry. But once Dineline captures a guest’s data, bringing them back costs a fraction of what it took to get them the first time.

Most restaurants spend their entire budget chasing new customers and ignore the ones they already have.

The restaurants seeing the biggest revenue increases with Dineline are running both. We build and manage both for you from day one.

Your Month After Launch

What does your month look like after launch?

We are available as much as you need. You sign off on strategy and creative each month. We handle the rest.

30

Less than 30 minutes a month

A monthly thumbs up on strategy and creative.

As much as you need

Talk to your Account Manager

Hop on calls whenever it makes sense for your schedule.

Strategy and creative

Monthly thumbs up

One review and approval each month. That is it.

24/7

Live dashboard

Track campaigns, customers, and revenue any time.

See what runs in the background

Built by Brett Linkletter and Jace Kovacevich, who have spent a decade focused exclusively on restaurant marketing. Dineline is a Meta Business Partner and Google Premier Partner.

Questions restaurant owners ask about the process

Dishio is the platform behind Dineline. Three parts: Capture (guest profiles across QR, menus, reservations, orders, POS), Convert (retargeted campaigns with AI image creation and enhancement), and Clarity (the 24/7 revenue dashboard). Learn more at get.dish.io.

Dineline is the strategy and the team. Dishio is the technology. Every Dineline client gets both — a dedicated team running their campaigns and a platform tracking every result in real time. That combination is what makes the system work. You’re not getting software and figuring it out yourself. You’re not getting an account manager with no data. You get both, tied together, with full visibility into exactly what your marketing is producing.

Depending on your POS and current software stack, setup and integration takes anywhere from two to four weeks to get you fully live.

The moment you sign, you’re paired with a dedicated Account Manager who handles everything for you. The purpose of onboarding is simple: we connect Dishio to your existing systems so every component of your marketing campaigns is tracked from day one. Your Account Manager coordinates all the integrations across your POS, online ordering, and reservation platforms. Most of the work happens on our end.

Dishio integrates with the major POS systems including Toast, Square, Clover, Revel, Oracle, Aloha, and more. It also connects with the main online ordering and reservation platforms including OpenTable, Resy, Toast online ordering, Owner.com, and more.

Dishio connects directly to your Instagram and pulls your existing photos and videos. From there, our creative engine generates hundreds of high-converting ad creatives so you’re not starting from scratch or hiring a content team. The goal is high-performing visuals that actually drive customers through the door, with as little lift on your end as possible.

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