Success stories Full service Portland, OR

40% food sales growth.
A Portland bar that became a dining destination.

Dixie Tavern in Portland’s Old Town had a loyal entertainment crowd and a kitchen ready to become a destination.
After partnering with Dineline, their impressions jumped from hundreds of thousands to millions, food grew to 40 percent of total sales, and guests started driving in from California.

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40% Food sales growth, YoY
3,000+ New customers acquired
$0.50 Cost per return visit

How it played out.

Dixie Tavern in Portland’s Old Town had a loyal entertainment crowd and in-house marketing reaching hundreds of thousands of people. The next lever was turning the venue into a dining destination.

Within weeks of partnering with Dineline, impressions moved from hundreds of thousands to millions. The kitchen went from manageable shifts to their busiest nights ever.

Some nights matched what used to take a month. Guests started driving in from California after seeing the campaigns online.

Eight months in, food represents 40 percent of total sales. More than 3,000 new customers have come through the door, and the cost per return visit is $0.50.

Dixie Tavern is no longer just a bar. It is a dining destination.

“We partnered with Dineline and immediately saw impressions go through the roof, to the tune of millions. We had folks come from California because they saw us on the internet. It blew our mind.”

Dan Linz, Partner, Dixie Tavern, Portland, Oregon

Questions we get about this case.

Food sales grew 40 percent year over year. More than 3,000 new customers came through the door, and the cost per return visit is $0.50.

Within weeks of launch, impressions moved from hundreds of thousands to millions, and the kitchen hit its busiest nights ever.

Dan Linz is a Partner at Dixie Tavern in Portland, Oregon. He is the client-side contact on the Dineline partnership.

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