Success stories QSR and fast casual

15 percent more in-store.
15 percent more catering.
Month one

Fat Sal’s is a cult-favorite deli brand with loyal regulars and strong in-store demand. Co-founder Saldor Capic saw untapped room to grow, especially on the catering side.
After partnering with Dineline, both in-store sales and catering revenue grew 15 percent in the first month. Campaigns reached 1.2 million people and drove more than 3,000 new customers at roughly fifty cents each.

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+15% In-store sales, month one
+15% Catering revenue, month one
1.2M People reached in the local area

How it played out.

Fat Sal’s is a cult-favorite deli brand, the kind of place people drive across town for. Co-founder Saldor Capic knew the business had untapped growth potential, especially on the catering side.

The in-store line was already strong. The opening was a dedicated marketing partner who could handle the digital side so the Fat Sal’s team could stay focused on food and operations.

Dineline took over the campaigns, the creative, and the targeting. Saldor kept running the business. The partnership has been running consistently for two years and counting.

In the first month alone, both in-store sales and catering revenue jumped 15 percent. Campaigns reached 1.2 million people in the local area and converted more than 3,000 of them into real customers, at roughly fifty cents each.

What Saldor values most is the peace of mind. Dineline’s team blends with Fat Sal’s in-house marketing, not against it.

No headaches, no micromanagement. The deli keeps doing what it does, and the growth compounds behind it.

“They really put my mind at ease and handle what they need to handle. They never let me down. It’s enabled us to reach about 1.2 million people and drive over 3,000 customers at about fifty cents each.”

Sal Capek, Co-Founder, Fat Sal’s

Questions we get about this case.

Month one. In-store sales and catering revenue each grew 15 percent in the first month of the Dineline partnership.

Campaigns reached 1.2 million people locally and brought more than 3,000 new customers to Fat Sal’s at roughly fifty cents each.

Sal Capek, Co-Founder. He approves campaigns and creative. Dineline runs the ads, retargeting, follow-up flows, and reporting.

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