+230% online order revenue.
Live from day one.
Moctezuma Mexican Grill is a fast-casual Mexican concept in Colorado Springs, Colorado. After years running a successful food truck, the team opened their first brick-and-mortar and brought Dineline in to drive online orders from launch. By the second month live, online ordering revenue had more than tripled.
Forty-five minutes. You keep the roadmap.
How it played out.
Moctezuma Mexican Grill spent a couple of years building a loyal food-truck following before opening its first brick-and-mortar in Colorado Springs. The question was whether that loyalty could translate into measurable online ordering revenue from day one.
Dineline launched paid campaigns at the opening focused on online orders, testing video creative from the restaurant’s own social and tracking every order back to its source through Toast.
By six weeks live, the campaigns had more than tripled monthly online ordering, and the trajectory kept building.
The new location consistently hits its $4K daily target, with every online order tracked back to the campaign driving it.
Online ordering is the channel most restaurants ignore — and the one where fast growth tends to live.
Questions we get about this case.
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70% revenue growth in 90 days.
Carnegie Diner & Café
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+19.89% YoY revenue growth. Across three states.