$230K peak months.
Now scaled to
two locations.
The Heights Pizzeria & Drafthouse built a loyal base at its Harker Heights, Texas location with peak months above $230K. After nearly two years with Dineline, the team opened a second location in Killeen — with the marketing system rebuilt and live before the doors opened, delivering results from day one.
Forty-five minutes. You keep the roadmap.
How it played out.
The Heights Pizzeria & Drafthouse spent nearly two years dialing in a marketing system at its original Harker Heights location, running peak months above $230,000. The question was whether that system could deliver at a brand-new location from day one.
Dineline rebuilt the campaign for the new Killeen location before the doors opened — targeting, creative, landing page, and a grand-opening offer all live ahead of the opening rush.
1 in 5 visitors took the launch offer on day one, versus a typical 2–3% rate, and cold audiences took it faster than warm in the first 24 hours.
The second location opened strong, and two locations now run on the same marketing system the original helped build.
A system that has run for one location can scale to a second without starting from zero.
Questions we get about this case.
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