Facebook ads that
show up in your revenue,
not just your reach
Dineline runs your restaurant’s Meta campaigns end to end. Creative, targeting, retargeting, and in-store tracking. You approve the plan and focus on your guests.
Why do restaurants that advertise on Facebook grow faster than those that rely on organic reach?
Facebook and Instagram reach 3.07 billion people every month. Short-form video and Reels are now the top-performing ad format on Meta, and the targeting lets you reach people within two miles of your door who already want to dine out.
Your customers are already there
Facebook is where your regulars scroll between visits and where future guests decide where to eat tonight. Your next loyal customer is already on the platform. The question is whether your restaurant shows up when it matters.
Visual content sells food better than words
Short-form video and Reels are the best-performing format on Meta in 2026. A 15-second clip of a dish coming out of the kitchen outperforms a static image or a discount offer every time. Dineline builds that content from your own photos and footage.
Retargeting turns one-time visitors into regulars
Someone clicks your ad, visits your site, then does not book a table. Retargeting puts your restaurant back in front of them the next day — at under $0.50 per return visit, it is one of the most cost-efficient tools in local marketing.
Full Service
What does Dineline build on Facebook beyond a boosted post?
Does your restaurant need a content team to run Facebook ads?
You approve the creative before it goes live. We handle sizing, captioning, copy, and formatting across Facebook and Instagram. What you provide at setup: 10 restaurant images and 5 polished marketing-ready assets. Everything after that is on us.
How does Dineline know who to show your ads to?
Dineline builds four audience layers: your existing customers as a custom audience, lookalike audiences modeled from your best guests, local interest-and-behavior segments within your delivery radius, and retargeting pools of lapsed guests.
The key difference: Dineline feeds in-store purchase data from your POS as conversion signals. Most campaigns train the algorithm on website clicks. We train it on actual in-store revenue, and that distinction drives the efficiency gap.
How does Dineline connect a Facebook ad to a table filled at your restaurant?
Dineline closes it. We connect your Meta campaigns to your POS so that ad impressions, clicks, and in-store revenue show up in the same view. When the campaign runs a Reels ad for your Tuesday special, you can see whether Tuesday covers actually increased.
The tracking runs continuously and optimizes future spend based on what drove revenue, not just clicks. Every month you receive a performance report tied to POS outcomes: covers, online orders, and cost per customer acquired.
What did Facebook advertising deliver for Fat Sal’s in
Los Angeles?
Fat Sal’s runs a high-volume full-service operation in Los Angeles. The goal was simple: more covers and more catering orders without adding overhead. Dineline built a Meta campaign targeting locals within the delivery radius, retargeting site visitors, and a lookalike audience modeled from their existing guests.
In month one: 1.2 million people reached, 3,000+ new customers acquired, and a 15% lift in both in-store sales and catering revenue. Cost per customer: $0.50.
What does Dineline's Facebook Ads management include?
Monthly ad content production (video, carousels, static) · Audience build and segmentation · Meta Advantage+ campaign management · Retargeting across Facebook and Instagram · POS-connected revenue tracking · Monthly performance report · Dedicated Account Manager · Two 15-minute calls per month · Monthly creative approval
Certified Meta Business Partner.
