+81% revenue year over year.
Cinco de Mayo up 54%.
El Mural Mexican Grille is a casual Mexican bar and grille in Warner Robins, Georgia. With Dineline, the restaurant is up 81% year over year. Cinco de Mayo hit $12.6K this year — a 54% lift over last year on the same single day — with Meta campaigns driving the event.
Forty-five minutes. You keep the roadmap.
How it played out.
El Mural Mexican Grille runs a casual Mexican bar and grille in Warner Robins, Georgia, where Cinco de Mayo is a flagship holiday.
Dineline ran Meta campaigns leading into Cinco de Mayo, building anticipation and driving traffic to the event.
The holiday grew from $8.2K last year to $12.6K this year on the same single day — a 54% lift year over year.
Overall revenue is up 81% year over year, not just on the big event days.
A marketing system built around the calendar turns every big-revenue date into a repeatable year-over-year lift.
Questions we get about this case.
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