Google Ads for Restaurants

Why Google Ads?

Let’s dive into why your restaurant should consider using Google Ads. With 88% of people searching for new businesses on Google, it’s clear that Google has a virtual monopoly on the search market. This means if your restaurant isn’t showing up on Google, you’re missing out on a massive potential customer base. When done strategically, Google Ads can help you dominate local searches and run circles around your competitors.

What are Google Ads?

Google Ads are targeted advertisements that appear in Google search results, on Google Maps, and across Google’s display network, including YouTube. These ads help your restaurant reach potential customers precisely when they are searching for a place to eat. By leveraging advanced targeting options, Google Ads ensure your message reaches the right audience at the right time, driving more traffic to your restaurant.

Why Choose Google Ads?

Unmatched Reach

With Google’s dominance in the search market, your ads will reach a vast audience.

Precision Targeting

Utilize detailed demographic, interest, and location data to target potential customers effectively.

Measurable ROI

Track key metrics such as store visits and credit card swipes to accurately measure the return on your advertising investment.

Since launching Dineline, over 2,000+ full service restaurants have grown profitably.

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Dineline's Approach

So, let’s get into how Dineline ensures your restaurant’s success with Google Ads:

Market Research & Analysis

We start by understanding your restaurant’s goals, target audience, and unique selling points. This involves thorough market research, spotting trends, analyzing competitors, and uncovering opportunities to make sure your ads hit the right people at the right time.

Custom Strategy

Based on our research, we craft a custom Google Ads strategy that aligns perfectly with your business objectives. We list your restaurant on Google Search, Google Maps, Google Discovery, Google Business Profile, YouTube, and other display networks to maximize visibility and reach.

Advanced Targeting & AI

Leveraging artificial intelligence and exclusive data resources, we can match your physical business location with customers’ mobile devices. This allows us to track metrics such as store visits and credit card swipes, providing a clear and quantifiable ROI for your ad spend.

Comprehensive Campaigns

Our advertising campaigns are designed to help restaurants reach people searching for a place to eat within their local area. We aim to generate brand awareness, attract new customers, and ensure that these customers either order online, make a reservation, or visit your physical location.

Reporting and Analytics

We provide comprehensive weekly reports that detail the performance of your campaigns. These reports include key metrics and insights that help you understand the impact of your ads. Our transparent reporting ensures that you always know how your investment is performing.

Example of Data & Insights Our Team Will Provide:

We can provide whatever data you need based on your business requirements, including metrics like store visits, credit card swipes, driving directions requested on Google Maps, and more.

Proven Success

With over 2,000 restaurants served and eight years of experience, we have helped numerous clients achieve their marketing goals through targeted Google Ads campaigns. Our ability to leverage exclusive data and advanced targeting techniques sets us apart from other agencies.

What makes Dineline’s approach to Google Ads unique is our comprehensive understanding of the restaurant industry and our ability to provide detailed, actionable insights. Unlike many agencies, we can prove a clear return on investment by tracking precise metrics such as store visits and credit card swipes. Our use of artificial intelligence and access to exclusive Google resources ensure that your ads are highly targeted and effective.

Cowboy Chicken

Cowboy Chicken partnered with Dineline in 2024 to increase traffic, sales, and online orders for their franchise locations in Kissimmee, FL, and McDonough, GA. With a focus on new customer acquisition, Dineline ran Google Ads and Meta campaigns targeting locals and tourists, leading to impressive revenue growth.

Background: Cowboy Chicken felt that corporate marketing was not effective and sought help from Dineline to increase sales and traffic. Approach: We ran a GoogleAds campaign for the Kissimmee location focused towards tourists and locals who come to the area for Universal, Disney World, Sea World etc. (within a 3-7 miles radius). And in the McDonough location for locals and tourists around the South Point Shopping Center minutes from Tanger Outlets Locust Grove. Results:

18% increase in revenue YoY, when comparing August 2023 at $250,520 vs $306,108 in August 2024.
Florida location: August 2024 total sales increased by $43,749 when compared to August 2023.
Georgia location: August 2024 total sales increased by $20,943 when compared to the previous month, and $11,839 when compared to August 2023.

Products used:

Ready to Grow Your Restaurant?

If you’re ready to explore the benefits of Google Ads with Dineline, book a call with us today. We’ll discuss your business goals and show you how our tailored Google Ads strategies can drive traffic and increase revenue for your restaurant. Our team is committed to helping you tap into new markets and attract customers that you’ve never been able to reach before.

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Google Ads for Restaurants