Instagram Ads for Restaurants

Make Social Media Work for You and Your Restaurant

Instagram ads for restaurants offer a powerful way to connect with potential customers through visually compelling content. At Dineline, we specialize in creating impactful Instagram ad campaigns tailored specifically for the restaurant industry, helping you attract more diners and build a loyal customer base.

Why Use Instagram Ads?

Let’s talk about why your restaurant should consider running Instagram ads and why it’s a lucrative way to grow your business in 2024. With over 3 billion monthly active users across Facebook and Instagram, Instagram now has a higher percentage of daily users than Facebook. Around 60% of Instagram users visit the platform daily, and 500 million users engage with Instagram Stories every day. It’s the 3rd most used social app, tied with WhatsApp, boasting 2 billion monthly active users. This presents a massive opportunity for your restaurant to have a presence here.

Dineline's Approach

Dineline focuses on attracting new customers and getting your existing customers to come back more often through Instagram advertising. Instead of managing organic social media, Dineline creates engaging content in the form of paid ads, specifically designed to drive more customers into your business and track success effectively.

Engaging Content Creation

Dineline creates engaging content in the form of paid advertising, rather than managing your organic social media. Their Instagram strategy for restaurants is designed to drive more customers into your business and track success effectively.

Local Demographic Analysis

Dineline analyzes your local demographic to understand where your customers are and how they engage with your restaurant. This helps identify the areas where your restaurant needs customers the most, whether it’s in-store visits, reservations, online ordering, or catering.

Targeted Advertising

Based on the analysis, Dineline strategically shows ads to customers when they’re ready to buy. This ensures that your ads are seen by the right people at the right time, driving maximum engagement and conversion.

Trackable ROI

One of Dineline’s biggest competitive advantages on Instagram is the ability to track ROI accurately. They can see when someone engages with an Instagram ad and, more importantly, when they spend money at your restaurant. This level of tracking is something many other restaurant marketing companies can’t offer, mainly due to Dineline’s extensive experience and spending on these platforms.

Since launching Dineline, over 2,000+ full service restaurants have grown profitably.

Book A Discovery Call

Chain Marketing Framework

Leverage Instagram Ads To Grow Any Area Of Your Restaurant

Dineline’s Chain Marketing Framework is central to their Instagram ad strategy. This framework helps systematically drive results by focusing on three key areas:

Attracting New Customers

Using Instagram ads, Dineline targets potential customers who have not yet visited your restaurant, showcasing your unique offerings and promotions to entice them to give you a try.

Engaging Existing Customers

Through tailored ads, Dineline encourages your existing customers to return more frequently, highlighting new menu items, special events, or loyalty programs.

Measuring Success

The framework includes detailed tracking and reporting, allowing Dineline to measure the effectiveness of each campaign and make data-driven adjustments to maximize your return on investment.

Reporting and Analytics

Dineline provides detailed reports and insights into the performance of your Instagram ads. These insights help you understand customer behavior and the effectiveness of your campaigns.

Proven Success

Dineline has been running Instagram ads through their Chain Marketing Framework for 8 years, helping over 2,000+ restaurants attract new customers and get existing customers to return. If you see an opportunity on Instagram for your business but haven’t been able to get the desired return, Dineline is confident they can help take your restaurant to the next level.

Bijan’s

Bijan’s, a modern American Restaurant located in Chicago, partnered with Dineline in May 2024 to re-educate the local market on their revamped menu, new staff, and elevated dining experience. Previously known for their late-night scene, Bijan’s aimed to attract more daytime diners and update its brand image. With the help of targeted Google and Meta campaigns, Bijan’s successfully boosted its revenue by 40% and increased its monthly ticket count by 27%, showcasing the power of strategic marketing to drive awareness and in-store traffic.

Background: Bijan’s partnered with Dineline in May 2024, seeking to attract new customers and shift public perception from a late-night spot to a dining destination. They experienced a 31% revenue increase and a 27% rise in tickets per month since working with Dineline. The restaurant also needed help addressing outdated online menus and reviews that confused diners.

Approach: Dineline launched a Google and Search campaign targeting a 5-mile radius, with ad groups focused on Bijan’s concept, ambiance, and lunch offerings. Meta ads promoted in-store dining.

Results: Bijan’s monthly sales rose from $71,538 in April to $119,000 in August 2024, with targeted marketing and re-education driving stronger awareness.

Products used:

Google PMax and Search ads
Meta campaigns for in-store dining
Zip code and location targeting (5-mile radius)

Ready to Grow Your Restaurant?

If you’re ready to explore the benefits of Instagram ads with Dineline, book a call with them today. They’ll discuss your business goals and show you how their tailored Instagram ad strategies can drive traffic and increase revenue for your restaurant.

Book A Discovery Call

Instagram Ads for Restaurants