YouTube for Restaurants
Why YouTube TV Ads?
Imagine showcasing your restaurant like a TV commercial but targeting your ideal customers while they relax at home. With over 13 million users, YouTube TV allows precise targeting, similar to Google and Meta, without the hefty budget of traditional TV commercials.
YouTube TV bridges the gap between conventional television and modern digital marketing. Instead of broad, untargeted audiences, you reach viewers who are more likely to visit your restaurant. Whether it’s a skippable ad, non-skippable ad, or a bumper ad, each format is crafted to capture the attention of viewers during their favorite shows.
What Are YouTube TV Ads?
YouTube ads are powerful marketing tools that utilize the vast reach and targeted capabilities of the YouTube platform to connect with potential customers. These ads appear on YouTube TV, a streaming service that delivers content directly to viewers’ smart TVs.
By leveraging advanced targeting options, YouTube ads ensure that your message reaches the right audience based on demographics, interests, and viewing habits. This allows restaurants to present their brand, promotions, and unique offerings in a compelling video format that engages viewers and drives them to take action.
Why Choose YouTube Ads?
High Engagement
Studies show video ads significantly boost engagement and recall rates, making them an ideal tool for restaurant marketing.Cost-Effective
Reach a broader audience without the high costs associated with traditional TV commercials.High-Value Audience
50% of YouTube TV subscribers have a household income of over $100,000, making them a lucrative target audience for your restaurant.
Since launching Dineline, over 2,000+ full service restaurants have grown profitably.
Dineline's Approach
Market Research & Analysis
We start by understanding your restaurant’s goals, target audience, and unique selling points. We then conduct thorough market research, spot trends, analyze competitors, and uncover opportunities to ensure your ads are shown to the right people at the right time.Custom Strategy
Based on our research, we craft a custom YouTube TV ad strategy that aligns perfectly with your business objectives. This involves determining the best types of ads to use, the optimal times to show them, and the most effective content to include.Content Creation
Our team of skilled video editors and content producers ensures that your ads are engaging, visually appealing, and memorable. We create high-quality video content that captures attention and leaves a lasting impression on viewers.
Case Studies
Angry Owl
Angry Owl saw a 20% increase in dining sales from a limited-time offer campaign. We ran a zip code-targeted campaign on YouTube TV, focusing on households within a five-mile radius. The campaign highlighted a special menu item available only on Fridays, resulting in significant sales growth compared to previous months without YouTube TV ads.Background: Limited Time Offer
Angry Owl believes in the power of video marketing, but found it very expensive to advertise on Cable TV channels and local radio networks. They were in search of an advertising solution to help them drive more traffic in store leveraging their limited time offers.
Approach
We ran a zip code targeted campaign on TV only to households within a 5 mile radius. The campaign highlighted “Fish Fry Fridays” – a new menu item only available on Friday.
Results
Angry Owl saw a 20% increase in dining sales for this limited time offer when compared to the previous month without YouTube TV.
Products used
YouTube TV lineup
15-second non-skippable ads(TV screens only)
Location targeting (11 zip codes)
Unbranded
Located in a downtown area, Unbranded wanted to increase brand awareness and foot traffic. We created a YouTube TV campaign that aired on over 100 different broadcast, cable, and regional sports networks. The result was a 12% increase in foot traffic compared to the previous month without YouTube TV ads.Background: Brand Awareness + Reach
Unbranded is located in a downtown area of a major city. Most
people in the surrounding area only travel downtown for work
related reasons. Unbranded wanted to create more brand
awareness in people’s homes to convince them to drive to the
downtown area to eat.
Approach
A TV streaming service that includes live TV from 100+
broadcast, cable, and regional sports networks.
Results
Saw a 12% increase in foot traffic when compared to the
previous period without YTTV ads
Products used
YouTube TV lineup
15-second non-skippable ads(TV screens only)
Demographic targeting (11 zip codes)
Sickies Garage
For the grand opening of a new location, we targeted 21 to 55-year-olds with ads focused on sports networks. This campaign resulted in 4,600 tickets sold and nearly $200,000 in revenue during the first month of opening. YouTube TV played a crucial role in driving this success.
Background: Grand Opening
Sickies Garage was planning on opening a new location in a new city. The goal of this campaign was to drive maximum in store traffic for that new store.Approach
Targeted a demographic of 21-55 year olds advertising the Grand Opening date. Further refined targeting by focusing on Sports/Action sport related networks.Results
This campaign resulted in 4.6k tickets and $197K+ in revenue during the first month of opening.Products used
YouTube TV lineup15-second non-skippable ads(TV screens only)
Demographic targeting (11 zip codes)
Partner with Dineline
With over 2,000 restaurants served and 8 years of experience, Dineline is your trusted partner to elevate your restaurant’s marketing with YouTube TV ads. Our expertise and tailored approach ensure that your ads not only reach your target audience but also drive significant results.
If you want ROI and a cost-effective way to run commercials to your local customers and see an immediate impact, YouTube TV might be a great option for you. Partner with Dineline to take your restaurant’s marketing to the next level.