In the bustling restaurant industry, standing out and attracting new customers can be challenging. With 88% of people searching for new businesses on Google, leveraging Google Ads can help your restaurant gain visibility, attract new patrons, and significantly increase revenue. In this guide, you’ll learn about how to get new restaurant customers through Google Ads, a powerful tool that positions your establishment right in front of potential diners when they’re ready to make a choice.
Why Google Ads for Restaurants?
Google is like navigating a library, where you go in with a clear idea of a particular book you want. You head straight to that aisle, select your book, and check it out.
In contrast to other platforms, such as Facebook or Instagram, where users might simply hop on without a set agenda, Google operates on the basis of search intent. When users are on Google, they’re actively searching for something specific, effectively telling Google what they want. This presents precisely targeted ads for their queries.
From our experience, we’ve found that the intent to purchase is significantly higher with Google searches than with other platforms. Google Ads for restaurants offers unparalleled reach and precision targeting, enabling you to connect with potential customers at exactly the right moment. This advertising platform helps your restaurant appear in Google search results, on Google Maps, and across Google’s vast display network, including YouTube.
How to Get Customers Through Google Ads
1. Reach the Right Audience Through Precision Targeting
Imagine being able to target someone searching for “best sushi near me” right when they’re hungry—this is the power of Google Ads. In the same manner, the effectiveness of Google Ads for restaurants often relies on precision targeting. Leverage detailed demographic, interest, and location data to target potential customers effectively. This approach can help you ensure that your ads are seen by individuals most likely to visit your restaurant, making your ad spend more efficient and impactful.
2. Know Your Impact With Measurable ROI
Knowing exactly which ad brought a customer through your door is invaluable for refining your marketing strategy. Google Ads allows you to track key metrics such as store visits and credit card swipes, providing a clear picture of your return on investment (ROI). This information can help you understand the impact of your ads and make more data-driven decisions to optimize your campaigns.
3. Optimize Your Google Business Profile
It’s essential to claim and optimize your business profile on Google, including accurate information such as your address, phone number, and business hours. This ensures that when someone searches for your establishment, all the necessary information appears in the Google Knowledge Panel. Additionally, consider adding high-quality images of your restaurant’s interior and dishes to entice potential customers and stand out from competitors.
4. Utilize Ad Extensions
Ad extensions provide extra helpful information about your business within the ad itself, increasing its visibility and effectiveness. For restaurants, it’s recommended to use location extensions, which display your address and a map of your location within the ad. Sitelink extensions can also be useful for showcasing specific menu items or promotions. Incorporating these extensions into your ads can help increase clicks and conversions.
5. Create Powerful Ad Copy
Your ad copy is crucial in capturing the attention of potential customers and convincing them to choose your restaurant. Use strong, mouth-watering language to describe your food and entice viewers to visit. Incorporate keywords related to your cuisine or location for better targeting and relevance. Additionally, include a clear call-to-action, inviting users to click on the ad for more information or make a reservation.
6. Use Video Ads on Google
When creating effective Google Ads for restaurants, one strategy we always like to incorporate is video ads. For food and beverage establishments, video ads are especially powerful for showcasing your ambiance and offerings—two critical factors that influence diners when deciding where to eat. These engaging ads are highly effective in capturing attention. We use video marketing across all Google channels, including YouTube, search ads, and local business searches.
7. Offer Incentives
On Google, a special offer isn’t as necessary as it is on other platforms because users are already searching for “best cheeseburger near me,” indicating their intent to purchase. However, offering incentives can still be a powerful tool on Google, especially for businesses with high competition. For example, if there are multiple options for “best cheeseburger near me,” offering a free appetizer or drink with the purchase of a burger can entice potential diners to choose your business over others.
8. Leverage Customer Reviews
When people search for information on Google, reviews play a significant role in their decision-making process. Google collects and displays reviews from various sources, including Google Maps, Google My Business, and third-party sites. Encouraging and responding to positive reviews can help boost your reputation and attract new customers to your restaurant.
9. Build Brand Awareness
Even if potential customers don’t click on your ad immediately, seeing it multiple times through retargeting or display ads can increase their familiarity with your brand. This exposure can make them more likely to choose your establishment the next time they search for a place to dine.
Proven Success With Dineline
Dineline has a proven track record of success in helping restaurants get customers through Google Ads. With thousands of full-service restaurants served and decades of marketing experience, we have helped numerous clients achieve their marketing goals through targeted Google Ads campaigns.
Our approach to Google Ads is grounded in a deep understanding of the restaurant industry. Unlike many agencies, we can prove a clear return on investment by tracking precise metrics such as store visits and credit card swipes. Our use of artificial intelligence and access to exclusive Google resources ensures that your ads are highly targeted and effective.
Get Customers Through Google Ads Today
In the fast-paced world of the restaurant industry, staying ahead of the competition is crucial. Google Ads for restaurants offers a powerful way to get customers through targeted and measurable advertising.
Book a discovery call with Dineline and learn how you can leverage our expertise, advanced targeting techniques, and proven success to achieve your marketing goals. Start growing your restaurant profitably with Google Ads and watch your customer base expand like never before.
